INTRODUCTION AND SUMMARY
To develop Indian Powerlifting, Weightlifting, Bodybuilding, and other Fitness Sports to what we see today has been a democratic process and a lot of work by numerous officials, lifters, and volunteers throughout more than many years.
FW rules have been improved step by step to keep up to the standard that PFI, IPF, IOC, WADA, and we as FW members require. The goal has all the time been to improve, streamline and develop Powerlifting, Weightlifting, Bodybuilding, and other Fitness Sports to a popular and professional “sport for all” with high ethical standards.
This Strategic Plan is a long-term plan and will be a guideline for all FW officials and member nations. Cooperation and support from all member nations are crucial if we shall reach our goals.
In 2020 and 2021, the Covid-19 pandemic slowed down or stopped the competition and training activities. In the administration, this period has allowed working with sponsorship besides the daily administration.
Five important goals have to reach.
One is signing in 2 large sponsor contracts, which secure a better economy for FW in the next 4 years. In general, a better economy makes it possible to reach many of the goals listed in this Strategic plan.
The second is that a Market strategy plan has been established and a professional Marketing Consultant has been signed in.
Third is that increased economy ensures that up to 12 championships will be professional streamed yearly.
Fourth is that a part-time Media Secretary has been employed which will help to reach more of the goals listed in the Strategic Plan. Professional media work will be essential in the development of our sport to make it better known and to highlight our lifters.
Fifth is the target that the Indian University cup is established and a mutual agreement between FW and (Indian University Sports Association) will be signed in future.
In addition, progress has been made to reach or improve more of the strategic goals. One is the standard of our championships. Our organizers have been more and more professional as the standard has raised considerably over the past years.
By guidelines, support, and requirements from the FW administration, the goal is to reach a standard we see at IOC-recognized sports. It is my wish and hopes that all parts of the FW organization will cooperate to achieve the goals specified in this FW Strategic Plan 2021-2024.
STRATEGIC PLAN: OUTLINE
Our Strategic Plan for 2021-2024 highlights the FW’s opportunities and challenges. The Strategic Plan outlines our pathway to our long-term goals. The 2021-2024 FW Plan document is relatively schematic. This serves to highlight the key issues the FW has to deal with and to focus our work.
The FW aims to take an active role in shaping the future of Powerlifting, Weightlifting, Bodybuilding, and other Fitness Sports as part of federations.
Outline of the strategic plan:
Introduction and summary
Outline
The core: our values, vision, mission
The FW Missions
Objectives and actions
THE CORE: OUR VALUES, VISION, MISSION
FW VISION
The FW aims to take an active role in shaping the future of Powerlifting, Weightlifting, Bodybuilding, and other Fitness Sports as part of federations.
FW VALUES
EXCELLENCE - Development of our all sport and Powerlifting events will be of the highest standard
FAIR PLAY - The FW will continue to work for a clean, fair, and true sport for all athletes and officials
INTEGRITY - All doing by FW will be fair, transparent, and subject to due process.
INSPIRATION - The FW officials will be the proactive force to develop powerlifting in India
SPORT FOR ALL - The FW ‘s structure, activities, and deliverables will encompass all, irrespective of race, colour, gender, age, disability, nationality, and sexual orientation.
FW MISSIONS
1. INSPIRE Promote, support, and encourage doping-free powerlifting as a sport for All.
2. GOVERN Maintain structure and processes for the sound functioning of the FW in line with PFI, IPF, IOC, and WADA rules
3. ORGANISE Provide Indian Powerlifting championships of Superior Quality
4. DEVELOP Grow participation by member federations, athletes, officials, and supporters of Powerlifting, Weightlifting, Bodybuilding, and Fitness Sports in India.
5. PROMOTE Encourage media and markets to actively engage with Powerlifting, Weightlifting, Bodybuilding and Fitness Sports
OBJECTIVES, GOALS, AND ACTIONS
MISSION 1: INSPIRE TO DOPING-FREE POWERLIFTING, WEIGHTLIFTING, BODYBUILDING, AND OTHER SPORTS
Objective: Promote, support, and encourage doping-free powerlifting Goals to be achieved during the 2021-2024 period
- Zero positive doping tests at Indian Championships
- Zero positive doping tests out of competition
1.1.1 Promote role models
* Highlight lifters with great results, outstanding behavior, and living out the FW values to the fullest. Interviews published on live stream and social media are part of such highlights
* Highlight enthusiasm and energy is shown by athletes, teams, and organizers
* Highlight team spirit
* The FW will be open-minded for opinions and input from all federations
2.1.2 An organized plan for doping tests
• Doping test to be performed at all Indian championships in cooperation with PFI.
3.1.3 An organized plan for educational anti-doping work
* Organize anti-doping seminars in connection with some Indian championships
* Publish anti-doping news in FW media
4.1.4 Co-operate with IPF for a doping-free sport
Develop and conduct anti-doping education
Work together with IPF to maintain strong anti-doping rules
MISSION 2: GOVERNING THE FW
Objective: Develop and maintain structure and processes for the sound functioning of the FW
Goals to be achieved during the 2021-2024 period
• Increased number of active volunteers working for FW
2.1 Maintain structure and processes
Follow up contracts with organizers
Follow up Guidelines for organizers
Follow up guidelines for different FW duties 2.2 A Functioning Strategic plan
Formally adopt a 2021– 2024 Strategic Plan
Review outcomes and adjust every second year 2.3 Professionalized People and Processes Seek support from independent consultants when needed to complement the work done by volunteers.
Develop task-specific committees and working groups 2.4 Financial Security and Integrity Achieve turnover and margins and increase income in connection to increased activity.
Yearly execution of a documented work plan and budget Consolidate existing Powerlifting-specific commercial partnerships and initiate new partnerships.
2.5 Represent the Indian region in the PFI, IPF
High focus to work for IOC recognition. Adopt rules and guidelines from PFI, IPF.
Maintain Code-Compliant status in line with the PFI, IPF, WADA Contribute to the development of SOI Powerlifting Provide a yearly Indian Championship Calendar which fits with the PFI calendar.
MISSION 3: ORGANISING EVENTS
Objective: Provide Indian Powerlifting championships of Superior Quality as well as other sports too.
Goals to be achieved during the 2021-2024 period
3.1 Commencement of Higher-Order Domestic & International Competition Encourage to arrange Indian Series or cup of Powerlifting Encourage to arrange high-quality World championships in India Work to include powerlifting into Indian Games
3.2 Enhanced Quality Control of International Championships and Events.
• Maintain an event certification function for pre-event quality assurance and post-event evaluation. Tools are to actively use the documents named; Promoters Contract, Organizing Checklist, and Championship Evaluation.
MISSION 4: SPORTS DEVELOPMENT
Objective: Grow participation by athletes, officials, and supporters of Powerlifting, Weightlifting, Bodybuilding, and Fitness Sports in India.
Goals to be achieved during the 2021-2024 period
Reach 40-member national federations
35 nations taking part at Indians championships
All genders represented in all committees
4.1 Increase number of active national, international associates and federations in India
Establish contact with nations with low or no activity
Associates new federations and sponsors
No minimum limits for Indians for the time being, but to be evaluated from year to year to secure a proper quality level of our main championships.
Increase number of Indian Cups or Games in the Calendar
Record and publish athlete participation growth at National championships and associates and sponsors growths.
Yearly calendar and report showing national championships in India
4.3 Gender Equality
Uptake qualified members of all genders onto commissions and committees
Implement gender, age, and weight category equality when promoting powerlifting, weightlifting, bodybuilding, and fitness sports
MISSION 5: PROMOTING MEDIA AND MARKET INVOLVEMENT
Objective: Encourage media and markets to actively engage with Powerlifting, Weightlifting, Bodybuilding, and Fitness Sports.
Goals to be achieved during the 2021-2024 period
- 12 high-quality level streaming of Indian championships per year
- Website updates in News at least twice a month,
- Regular Newsletter to associates, sponsors, federations, and umbrella federations once a month, in case of interesting news, individual sending’s should be done
- More posts on social media, especially on Facebook and Instagram, especially with nice photos and videos, also sharing of posts of associates, sponsors, federations more often
- Relevant posts to be published on Twitter
- Increase the amount of income from Sponsors, Partners, and Stalls.
1.5.1 Differentiated FW Product (under the Sponsors and partners MOU) Brand FW Powerlifting
Brand FW Powerlifting
Gather data basis for marketing analysis
Establish and implement Marketing Strategy and yearly “Marketing roadmap”
Maintain and develop cooperation with sponsors
Search for cooperation with new potential sponsors
Collection of data and FW utilize the data for everyone profitable.
5.2 Extensive Online Presence for the FW
Implement Media Strategy and yearly “Media roadmap”
Active FW website, Facebook, Twitter, and Instagram accounts
Provide High-level quality streaming of Indian Championships
Gather and publish data to verify online activity
3.5.3 FW Online Data
Grow the database of broadcasters, print publications, and sports organizations with contacts
from national down to the regional level for press releases
Make video clips accessible to broadcasters via press releases and social media.